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Laugavegur 62
Reykjavik
Iceland

+354 551 4100

Probably the worlds smallest watch manufacturer. The first and only watch manufacturer in Iceland. All timepieces are designed and assembled by hand in our studio/workshop located in Iceland. In our production we only incorporate high quality Swiss movements, European made parts and components. Every detail of our timepieces has been given the personal attention needed for perfection. The low volume of production gives every timepiece a personal character and a feeling exclusivity.

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30 pounder club Big Laxa

JS Watch Co. Reykjavik is very proud of the cooperation with the players in the Icelandic men's national football team, designing and producing for them two limited edition watches as memorandum for qualifying for the first time for the UEFA Euro cup in 2016 and then the FIFA world cup in 2018.

30 Pounder Club Laxa in Adaldalur

JS Watch Company Reykjavik has designed a special watch in collaboration with Laxa in Adaldalur, only available for those who have caught a 30 pounder salmon in Laxa in Adaldalur and are part of their 30 pounder club. The watch is based on the famous Sif NART watch that was designed for the Icelandic Coast Guard and is waterproof down to a depth of 1,000 meters.

The River Laxa in Adaldalur, also known as Big Laxa, is the Queen of Icelandic salmon rivers. It is known for its breathtaking scenery as well as yielding on average larger salmon than any other river in Iceland.

The dial was designed by the well known fish whisperer, guide and graphic designer Nils Folmer Jorgensen who has caught few 30 pounders in the river.

Many excellent fishermen have spent years searching for the trophy 30 pounder salmon and now finally and for the first time there is a special 30 pounder trophy watch only available to the very few and special members of this prestige Big Laxa club.

The watch has a beautiful blue sunburst dial, with white text and orange 30 at 12 o’clock, transparent Indexes and Salmon silhouette in the centre, luminous hands with orange tips and on the steel back of the watch you will find the club's logo badge engraved.

Laxa in Adaldalur (Big Laxa)

The Laxa in Adaldalur flows gracefully from the unique Lake Myvatn toward the ocean in the wide Skjalfandi bay in north-east Iceland. The river is best known for its large salmon. It is renowned for its unique setting, in beautiful and lush surroundings, and for the quality of the fishing. Most weeks during the fishing season produce fish over 20 pounds and the river is known as the best in Iceland to try for a 20 or 30-pounder Salmon. In 2016 over hundred 20-pounders and bigger were landed in the river.

The river is fly only and strictly catch-and-release. There are over 50 marked pools and some of them are among the biggest and most varied in Iceland and can take a while to fish. The width of pools can vary from 15 m to over 50 m, and so some of them are fished from a boat. This is the only salmon river in Iceland where this is practised and it does add to the considerable charm of fishing.

Recommended flies

Night Hawk, Laxa Blue, Dimmblá, Metallica, Green Highlander, Sunray Shadow, Hitch Tubes. Fly sizes 6 and 8 are most common, single and double hooks.

Recommended tackle

Double handed rods, thirteen to fifteen feet.

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Salmon fishing has been practiced in Iceland since the time of settlement more than 1100 years ago but fly fishing for salmon was first introduced by English anglers in the later part of the 19th century.

The first English fishermen to cast their fly into the Laxa was the Yorkshire man Charles H. Akroyd and his friends. They spent almost a month on the Nes beat in 1877, fishing with good success, landing 103 salmon with the average weight of 18 pounds.

Ever since those early days, foreign and Icelandic anglers have kept visiting the Nes beat, enjoying fishing for salmon on the beautiful Laxa River. From the onset of fishing on the Nes beat it has been managed and taken care of by the owners - farmers and salmon fishers who have lived on the banks of river for generations.

Learn more here.

Here below is a video of Nils Folmer landing a 30 pounder in Laxa in Adaldalur.