Unique Handcrafted Masterpiece - Frisland Goð

The Frisland Goð Special Edition is a tribute to the awe-inspiring and destructive power of Iceland’s volcanoes. Based on JS Watch Co.’s renowned Frisland collection, this striking edition features the word "Goð" etched on the dial in a vivid red hue, a bold nod to Icelandic nature and mythology.

The polished black dial is made from a carefully applied layer of volcanic ash, sourced directly from the Eyjafjallajökull eruption that famously disrupted European air traffic for weeks in 2010. A true fusion of natural force and fine craftsmanship, this watch captures a defining moment in modern Icelandic history.

The dial design reflects a clean, bold aesthetic, featuring oversized white Roman numerals at the 12 and 6 o’clockpositions, complemented by plain white hour indices and a red sweeping second hand for a striking contrast.

Assembled by hand, the case is crafted from 316L surgical-grade stainless steel and offers water resistance up to 50 meters. It houses a customized automatic movement, developed to JS Watch Co.’s specifications, with a power reserve of up to 38 hours, visible through a sapphire crystal display back.

Inspired by Iceland’s medieval and early history, JS Watch Co. created a unique engraved design for the 42mm steel case of the Frisland God edition. Drawing from historical Icelandic artifacts, the case is intricately decorated with patterns evoking the nation’s ancient heritage. One side of the case includes a space for engraving in the traditional Höfðaletur font. While the word "Iceland" is the default inscription, customers are encouraged to personalize the piece with a custom name or message in this historic script.

The watch is only available by custom order and it will be possible for those interested to have the original "Höfðaletur"-text changed Into something personal like the name of the buyer for instance.

Inspired by Viking art. Islandus special edition, only 10 made  - SOLD OUT

The Islandus Special Edition was an ultra-limited release, with only 10 pieces ever made. Generously sized at 44mm, this remarkable timepiece featured a manually wound movement adorned with a hand-engraved Icelandic Viking motif—a tribute to the nation’s rich heritage.

It showcased Breguet-style blued steel hands, a hand-guilloché sterling silver dial, and was paired with a luxurious alligator leather strap. Each watch came in a custom presentation box, handmade and intricately hand-carved by a local Icelandic artist.

Unfortunately for collectors, this rare edition was quickly sold out and is no longer available.

Combining Art and Watchmaking – One Piece Per Model – Sold Out

JS Watch Co. Reykjavik has previously collaborated with some of Iceland’s most prominent artists to support KRAFTUR, an organization that helps young people diagnosed with cancer, as well as their families. Each artist created a unique design for the dial of a JS Watch timepiece, along with matching artwork on the accompanying watch box. Only one watch was made per model, making each piece entirely unique.

The watches were auctioned off in a charity event, with 100% of the proceeds donated to KRAFTUR to support their important work.

The dial, created by renowned artist Eggert Pétursson, is hand-painted and features the delicate Rock Speedwell(Veronica fruticans). The accompanying watch box expands on the theme, depicting the Rock Speedwell nestled among Alpine Lady’s Mantle (Alchemilla alpina) and Dwarf Alpine Willow (Salix herbacea).

“In recent years, I’ve spent a lot of time outdoors painting plants that grow in hollows high in the mountains,” explains Eggert. “The snow acts as a natural shield, protecting this fragile vegetation throughout the winter. The plants shown on the box all grow in these natural hollows, which fill with snow during the cold months. You can see the bright blue of the Rock Speedwell glittering among the Alpine Lady’s Mantle and the Dwarf Alpine Willow.”

The watch itself is a JS Watch Co. Reykjavik Islandus 44mm, featuring a high-quality self-winding mechanical movement, hand-decorated in a unique style and visible through a transparent display back.

The dial by Erró features imagery from his 1992 painting Facescape, which portrays a vibrant crowd of spectators, composed of secondary characters from American comic books, watching a football game. In 1999, the artist created a circular composition based on this same work, which now adorns the dial of the watch, while the original Facescapepainting decorates the accompanying watch box.

The watch itself is a JS Watch Co. Reykjavik Islandus 44mm wristwatch, equipped with a high-quality self-winding mechanical movement. It features a handcrafted 18-carat gold rotor, adorned with fine decorations, and is visible through a sapphire display back.

The dial by Tolli is hand-painted, depicting fire and a volcanic eruption.
“I found it very exciting to incorporate something as vast and powerful as a volcanic eruption into something as small and delicate as a watch,” explains Tolli. “When I saw the dial, I realized that an abstract flow across the white face would look beautiful.”

The dial by Lína Rut features her signature character, Happy Face.
“I wanted to create a character that would be visually pleasing and instantly catch the eye,” explains Lína Rut. “The smile is meant to remind us of the joyful expressions of children. Happy Face was created to help raise funds in support of disabled and chronically ill children and their families in Iceland, as well as to support the work of Kraftur.”

COLLECTION ISLANDUS CHRONOGRAPH 44MM - LIMITED TO ONLY 100 PIECES - SOLD OUT

The Islandus Chronograph Limited Collection was produced in just 100 pieces, housed in a 44mm stainless steel case. It was offered with a choice of black or white dial featuring elegant Roman numerals and rhodium-plated hands, paired with a selection of Ostrich leather, Alligator leather, or Stainless Steel bracelets.

The day and date displays are positioned at 6 and 9 o’clock, adding both function and balance to the dial layout. Inside, the watch is powered by a Swiss Made “Execution Top” mechanical movement with automatic winding, 25 jewels, custom decorations, blue screws, and a rhodium-plated finish—all visible through a sapphire crystal display back.

Every detail, from the movement finishing to the case construction, reflects the highest level of craftsmanship and quality.

EURO MMXVI Limited EditionI - Only 100 Pieces - SOLD OUT

The EURO MMXVI Limited Edition was created to commemorate a truly historic moment—Iceland’s men’s national football team qualifying for the UEFA European Championship for the very first time in 2016.

With a population of just around 335,000, Iceland became the smallest nation ever to qualify for the tournament, turning the achievement into a proud and unforgettable milestone in the country’s sporting history.

To celebrate this occasion, we collaborated closely with the team, and even had the honor of welcoming team captain Aron Gunnarsson to our workshop in Reykjavík. Together, we began work on a special edition watch that would capture the spirit, pride, and resilience of the team and the nation.

WOЯLD CUP MMXVIII – Only 300 Pieces - SOLD OUT

Two years later, when Iceland made history again by qualifying for the FIFA World Cup for the first time, captain Aron Gunnarsson returned to our workshop with the idea of creating another commemorative timepiece.

Inspired by the success of the EURO edition, we designed a bold new watch that blended national symbolism with watchmaking craftsmanship.

Dial features include:

• "Fyrir Ísland" (“For Iceland”), proudly echoing the message sewn into the players’ jerseys.

• Numbers 1–11 in silver representing the players on the pitch, and 12 in red for the loyal fans—“Tólfan” (The Twelve).

• Minutes 0–45 in blue for game time, and 45–60 in red marked “Half Time,” referencing the old traditional stadium clocks of Iceland.

• A Viking spear-shaped second hand, symbolizing the team’s fighting spirit.

• The WOЯLD CUP MMXVIII logo features a reversed “R” as a nod to host nation Russia’s Cyrillic alphabet—where “Я” is pronounced ja, meaning "yes" in both Russian and Icelandic.

On the case back, we engraved the team's iconic locker room chant:
"VAR ÞAÐ EKKI?" (“Wasn’t it so?”) — answered by the team's roaring "YEAH!"

COLLECTION A2 - LIMITED TO ONLY 50 PIECES - SOLD OUT

The A2 was a landmark timepiece in the history of JS Watch Co. Reykjavik, embodying the brand’s commitment to durability, functionality, and Icelandic heritage.

Limited to just 50 pieces, this exclusive model served as the precursor to the renowned Sif N.A.R.T., which was later developed for the Icelandic Coast Guard. With a robust 200-meter water resistance and the unique option to display weekdays in either Icelandic or English, the A2 stood out for both its technical capabilities and cultural character.

Powered by a Swiss mechanical movement, the A2 combined precision, elegance, and rugged reliability, making it a sought-after collector’s piece.

Though long sold out, the A2 remains a proud symbol of JS Watch Co.'s dedication to craftsmanship, heritage, and innovation.

30 POUNDER CLUB LAXA IN ADALDALUR

JS Watch Company Reykjavik created a special edition timepiece in collaboration with Laxá in Aðaldalur, exclusively available to members of their 30-Pounder Club, anglers who have landed a salmon weighing 30 pounds or more in the legendary river.

The watch is based on the renowned Sif N.A.R.T. model, originally designed for the Icelandic Coast Guard, and is built for durability and performance, boasting water resistance to 1,000 meters.

Islandus 45 Years Anniversary Edition - Limited To 45 Pieces Only - SOLD OUT

The Islandus 45 Years Anniversary Edition was created to mark a special milestone—celebrating our Master Watchmaker Gilbert Ó. Guðjónsson’s 45th anniversary in the art of watchmaking.

This exclusive edition is limited to just 45 pieces. It features a solid sterling silver dial, meticulously guilloché engraved by hand, with classic Roman numerals and elegant flame-blued Breguet-style hands.

The watch is housed in a 44mm stainless steel (316L) case, fitted with a curved, anti-reflective sapphire crystal and a sapphire crystal display back, offering a clear view of the movement within.

Inside beats a Swiss-made, hand-wound movement based on the Unitas caliber, uniquely modified and beautifully decorated. Key features include:

• Custom-made beveled and polished three-quarter bridge

• Côtes de Genève stripes

• Engraved and gold-plated balance bridge

• Swan neck regulator, Glycudur screw balance, Nivarox hairspring

• Blued steel screws, perlage on the main plate, and sun-polished wheels

• Incabloc anti-shock protection

• 17 jewels

Every element reflects master-level craftsmanship, a tribute to both the art of traditional watchmaking and Gilbert’s lifelong dedication to the profession.

The First Watch – JS Watch Prototype - 100 pieces - SOLD OUT

In 2005, the foundation of JS Watch Co. Reykjavik was marked by the creation of its very first timepiece: the JS Watch Prototype. Produced in a limited run of only 100 pieces, this watch laid the groundwork for what would become Iceland’s first and only watch manufacturer.

The Prototype was a statement of intent, combining classic design, high-quality Swiss mechanical movement, and the personal craftsmanship that would become the hallmark of the brand. Assembled by hand in the small downtown Reykjavik workshop, it featured a clean, elegant dial design and understated aesthetics, focused on timeless simplicity.

Each Prototype holds a special place in JS Watch history, not just as the very first watch ever made, but as a symbol of Icelandic precision, ambition, and independent spirit. Its limited production and handcrafted character set the tone for everything that would follow.

Today, the JS Watch Prototype is considered a collector’s piece, rarely seen on the resale market, and cherished by those who were among the first to believe in a watch brand born in one of the smallest watch workshops in the world.