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Laugavegur 62
Reykjavik
Iceland

+354 551 4100

Probably the worlds smallest watch manufacturer. The first and only watch manufacturer in Iceland. All timepieces are designed and assembled by hand in our studio/workshop located in Iceland. In our production we only incorporate high quality Swiss movements, European made parts and components. Every detail of our timepieces has been given the personal attention needed for perfection. The low volume of production gives every timepiece a personal character and a feeling exclusivity.

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Sustainability

SUSTAINABILITY AT JS WATCH CO. REYKJAVIK

TIMELESS CRAFTSMANSSHIP, RESPONSIBLE PRODUCTION

At JS Watch Co. Reykjavik, we believe that true sustainability is about creating timepieces that last for generations, not just years. As one of the world’s smallest watch manufacturers, we take pride in crafting mechanical watches that stand the test of time, reducing waste and promoting responsible consumption.

BUILT TO LAST – A WATCH FOR GENERATIONS

Unlike disposable quartz watches or mass-produced fashion timepieces, a JS Watch is designed with longevity in mind. Every component, from the Swiss movement to the sapphire crystal glass, is carefully selected to ensure durability and performance.

  • Mechanical watches require no batteries, eliminating electronic waste.

  • Easily serviced and repaired, meaning a JS Watch never becomes obsolete.

  • Designed to be passed down, making it a meaningful investment rather than a short-term purchase.

By choosing a hand-assembled, high-quality timepiece, you are making a sustainable choice—one that minimizes waste and maximizes value.

RESPONSIBLE MATERIALS & SOURCING

We are committed to using high-quality, responsibly sourced materials that align with our dedication to craftsmanship and sustainability:

  • German 316L Stainless Steel – Corrosion-resistant, durable, and recyclable.

  • Sapphire Crystal Glass – One of the most scratch-resistant materials, extending the life of the watch.

  • Swiss Mechanical Movements – Built for precision and longevity, reducing the need for frequent replacements.

  • Handmade Leather Straps – Ethically sourced from ostrich, ostrich leg, and alligator, ensuring premium quality while maintaining responsible supply chains.

Every detail is carefully chosen to enhance durability and minimize waste, making a JS Watch not just a luxury piece but also a conscious choice.

SMALL-BATCH PRODUCTION & LOW WASTE

JS Watch Co. Reykjavik operates as one of the world’s smallest watch manufacturers, producing only a limited number of watches each year.

✔ No mass production, no excess waste—only carefully crafted timepieces.
✔ Each watch is assembled by hand in Iceland, ensuring quality over quantity.
✔ Personalized service and craftsmanship, making each watch a truly unique creation.

This approach allows us to reduce environmental impact while maintaining the highest levels of quality and attention to detail.

SERVICE & REPAIRS – EXTENDING THE LIFESPAN

We believe that watches should be maintained, not discarded. That’s why we offer comprehensive servicing and repairs, ensuring that every JS Watch can run for decades.

  • Encouraging customers to service their watches regularly extends their lifespan and reduces unnecessary waste.

  • Our network of trusted service partners ensures that every JS Watch can be maintained worldwide.

  • No planned obsolescence—just pure, traditional watchmaking designed to last.

A JS Watch is not just a purchase—it’s an heirloom.

A SUSTAINABLE FUTURE THROUGH HERITAGE

For over 20 years, JS Watch Co. Reykjavik has combined Icelandic craftsmanship with Swiss precision, creating watches that are as timeless as the landscapes that inspire them. Our commitment to sustainability isn’t about trends—it’s about honoring tradition, quality, and responsible production.

By investing in a JS Watch, you’re investing in a piece of history, a work of craftsmanship, and a watch that will stand the test of time.