JS Watch Company Reykjavik — 101 20 Year Limited Edition

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Laugavegur 62
Reykjavik
Iceland

+354 551 4100

Probably the worlds smallest watch manufacturer. The first and only watch manufacturer in Iceland. All timepieces are designed and assembled by hand in our studio/workshop located in Iceland. In our production we only incorporate high quality Swiss movements, European made parts and components. Every detail of our timepieces has been given the personal attention needed for perfection. The low volume of production gives every timepiece a personal character and a feeling exclusivity.

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20 Year Limited Collection

20-piece limited edition timepieces, only 20 numbered pieces available.

Limited Edition Timepieces of Our 20th Anniversary Collection

As we continue to celebrate 20 years of craftsmanship, we are proud to unveil the second timepiece in our exclusive 20-Year Limited Edition Series: The Sif N.A.R.T. 1948, featuring a stunning Burgundy Red Sunburst dial.

The first release in our 20-Year Anniversary Collection, just 20 pieces, sold out in no time! The Glacier Blue 101 edition may be gone, but the journey continues.

Sif NART 1948 20 Year Limited Edition

This latest addition to the collection is a special edition of the Sif N.A.R.T. 1948, featuring a striking Burgundy Red Sunburst dial Encased in a 40mm brushed stainless steel case, this limited edition model is powered by a Swiss Made "Execution Top" automatic movement, ensuring unmatched reliability and performance. Designed for both collectors and enthusiasts, each of the 20 individually numbered pieces reflects the exclusivity that defines JS Watch Co. Reykjavik.

Technical specifications

Movement

  • Swiss Made Mechanical movement “Execution Top”

  • Automatic winding.

  • 25 jewels, Custom decorations, Blue screws and Rhodium plated finish.

  • 40-hour power reserve when fully wound.

  • Fine tuning: “Assortment Chronometer”.

  • Shock protection: Incabloc.

  • Adjusted to five positions.

Case

  • Material: Surgical grade German Stainless Steel "316L".

  • Diameter: 40mm, height 13.5mm.

  • Surface finish: Brushed Stainless Steel.

  • High strength 4.0mm Sapphire Crystal with multi anti reflective coating on the inside.

  • Solid Stainless Steel back.

  • Screw down crown.

  • Water-resistance: 1000 meters.

  • Lug width: 20mm.

  • Lug to Lug length: 49mm.

Dial

  • Burgundy Red Sunburst dial with White Super-LumiNova blue glow material on numerals and indexes.

  • Date display at three o'clock.

Hands

  • JS 1948 Pilot.

  • Rhodium plated with white Super-LumiNova and a long lasting blue glow.

Strap

  • Handmade 20mm Calf, Ostrich, Ostrich leg or Genuine Alligator with
    JS Watch co. Reykjavik buckle or optional deployment clasp.

  • Stainless Steel "316L" bracelet also available.

Cold-Forged 316L Stainless Steel Cases

Our watch cases are crafted from Cold-Forged 316L Stainless Steel, a highly corrosion-resistant alloy. The Cold-Forging process increases hardness by up to 80%, while also reducing impurities for superior durability.

Following the forging process, the case bodies, bezels, and case backs undergo precision milling, drilling, and turning on highly accurate CNC machines.

Each case is then meticulously hand-finished to achieve a brushed polish, as seen on the SIF NART case below.

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20 Years of Timeless Craftsmanship – The Journey of JS Watch Company

In 2025, JS Watch Company Reykjavik proudly celebrates 20 years of fine watchmaking. What began as a bold idea in a small workshop in downtown Reykjavik has grown into a globally recognized brand, known for its dedication to craftsmanship, exclusivity, and Icelandic heritage.

Our first creation, the Frumgerð (Prototype), sold out within six months, proving that there was a place for high-quality Icelandic watches in the world of horology. Over the years, we have continued to push the boundaries of design and precision, crafting timepieces worn by world-renowned collectors, adventurers, and celebrities who appreciate timeless craftsmanship.

Frumgerð (Prototype), sold out within six months

Frumgerð (Prototype), sold out within six months

JS Watch has always stood apart with its boutique approach to watchmaking, producing only a few hundred watches per year, each designed and hand assembled in Iceland with the highest level of detail. From the Sif N.A.R.T., built for the Icelandic Coast Guard, to the Frisland Goð, incorporating volcanic ash from Eyjafjallajökull, every JS Watch carries a piece of Icelandic history.

This anniversary is not just a celebration of our watches, but of the people who wear them—enthusiasts, collectors, and adventurers who appreciate timeless design and exceptional craftsmanship.

Thank you for being part of our story. Here’s to the next chapter in Icelandic horology.