20 Year Limited Collection
20-piece limited edition timepieces, only 20 numbered pieces available.
Limited Edition Timepieces of Our 20th Anniversary Collection
As we continue celebrating 20 years of craftsmanship, we are proud to unveil the fourth timepiece in our exclusive 20-Year Limited Edition Series: the 101 Burgundy Red Sunburst Edition.
This special edition builds on the legacy of the original 101 10-Year Anniversary model, now reimagined with a rich Burgundy Red Sunburst dial that captures both warmth and depth. Elegant Rhodium-plated Lancette hands and a polished 38mm stainless steel case complete the refined design.
Each of the previous releases, limited to just 20 pieces, sold out in no time.
101 Burgundy Red 20 Year Limited Edition
Powered by a Swiss Made Execution Top automatic movement and visible through a sapphire crystal case back, this timepiece offers mechanical precision with classic style. Limited to just 20 individually numbered pieces, this release embodies the exclusivity and timeless quality that define JS Watch Co. Reykjavik.
Choose from a selection of luxurious straps, including Calf, Ostrich, Ostrich Leg, Alligator, or a Stainless Steel Bracelet, and make this collector’s piece truly your own.
Technical specifications
Movement
Swiss Made Mechanical movement “Execution Top”
Automatic winding.
25 jewels, Custom decorations, Blue screws and Rhodium plated finish.
Up to 42-hour power reserve when fully wound.
Fine tuning: “Assortment Chronometer”.
Shock protection: Incabloc.
Adjusted to five positions.
Case
Material: Surgical grade German Stainless Steel "316L".
Diameter: 38.5mm, height 10.3mm.
Surface finish: Highly polished.
Curved Sapphire Crystal with multi anti reflective coating on the inside.
See-through Sapphire Crystal back.
Lug width: 20mm
Lug to Lug length: 45mm
Dial
Burgundy Red Sunburst colour, Rhodium plated indexes.
Date display at six o'clock.
Hands
Rhodium plated hands in Lancette style.
Strap
Handmade 20mm Calf, Ostrich, Ostrich leg or Genuine Alligator with
JS Watch co. Reykjavik buckle or optional deployment clasp.Stainless Steel "316L" bracelet also available.
Cold-Forged 316L Stainless Steel Cases
Our watch cases are crafted from Cold-Forged 316L Stainless Steel, a highly corrosion-resistant alloy. The Cold-Forging process increases hardness by up to 80%, while also reducing impurities for superior durability.
Following the forging process, the case bodies, bezels, and case backs undergo precision milling, drilling, and turning on highly accurate CNC machines.
Each case is then meticulously hand-finished to achieve a brushed polish, as seen on the SIF NART case below.
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20 Years of Timeless Craftsmanship – The Journey of JS Watch Company
In 2025, JS Watch Company Reykjavik proudly celebrates 20 years of fine watchmaking. What began as a bold idea in a small workshop in downtown Reykjavik has grown into a globally recognized brand, known for its dedication to craftsmanship, exclusivity, and Icelandic heritage.
Our first creation, the Frumgerð (Prototype), sold out within six months, proving that there was a place for high-quality Icelandic watches in the world of horology. Over the years, we have continued to push the boundaries of design and precision, crafting timepieces worn by world-renowned collectors, adventurers, and celebrities who appreciate timeless craftsmanship.
Frumgerð (Prototype), sold out within six months
Frumgerð (Prototype), sold out within six months
JS Watch has always stood apart with its boutique approach to watchmaking, producing only a few hundred watches per year, each designed and hand assembled in Iceland with the highest level of detail. From the Sif N.A.R.T., built for the Icelandic Coast Guard, to the Frisland Goð, incorporating volcanic ash from Eyjafjallajökull, every JS Watch carries a piece of Icelandic history.
This anniversary is not just a celebration of our watches, but of the people who wear them—enthusiasts, collectors, and adventurers who appreciate timeless design and exceptional craftsmanship.
Thank you for being part of our story. Here’s to the next chapter in Icelandic horology.
